A legacy of World Championship knitwear

In parallel with our Olympic tradition, Dale of Norway has also designed the official sweaters for Norway’s national ski teams at the Nordic World Ski Championships since the late 1950s. Each design honors its moment in time, blending heritage, location, and modern knitwear expertise.

1950's. The first world sweater

Introduced in 1958, the first championship sweater featured classic Nordic patterning and was built for cold conditions and podium moments alike.

Female models skiing wearing the Dale of Norway 1958 World Alpine Ski Championships - Bad Gastein, Austria.

1958

World Alpine Ski Championships - Bad Gastein, Austria.

1960's. Timeless Patterns

With a clean, balanced style, sweaters from this decade focused on symmetry and subtle contrasts, quietly stylish and true to their roots.

Norwegian female athletes wearing the World Championship sweater 1960 World Ski Championships - Squaw Valley, USA.

1960

World Ski Championships - Squaw Valley, USA.

Male model wearing the Championship sweater from Dale of Norway World Ski Championships - Innsbruck, Austria.

1964

World Ski Championships - Innsbruck, Austria.

Family wearing the championship sweater from 1966. World Ski Championships - Innsbruck, Austria.

1966

World Ski Championships - Oslo, Norway.

1970's. Boldness on the Rise

As alpine fashion evolved, sweaters followed suit, with bigger motifs, brighter contrasts, and more dramatic design elements.

Family wearing the 1970s world championship sweater. 1970 World Ski Championships - Vysoké Tatry, former Czechoslovakia, now Slovakia.

1970

World Ski Championships - Vysoké Tatry, former Czechoslovakia, now Slovakia.

Skiers wearing the 1978 World Ski Championship sweater. World Ski Championships - Vysoké Tatry, former Czechoslovakia, now Slovakia.

1978

World Ski Championships - Garmisch-Partenkirchen, Germany.

1980's. Built for the Athlete

These sweaters offered better range of motion and comfort, with silhouettes adapted to modern skiers and patterns kept deeply Norwegian.

Models wearing the World Ski Championship sweater from Dale of Norway - Oslo, Norway.

1982

World Ski Championships - Oslo, Norway.

Ski athltetes wearing World ski championships sweater from Dale of Norway. 1985 World Ski Championships - Seefeld, Austria.

1985

World Ski Championships - Seefeld, Austria.

Athlte wearing the 1987 world ski championship sweater. 1987 World Ski Championships - Oberstdorf, Germany.

1987

World Ski Championships - Oberstdorf, Germany.

athltene wearing the 1989 World Alpine Ski Championships - Vail, USA.

1989

World Alpine Ski Championships - Vail, USA.

1990's. Reflecting the Host Cities

This decade embraced storytelling. Sweaters were shaped not only by tradition but by cultural references tied to the championship’s host location and era.

happy models wearing the 1991 world ski championship sweater. 1990s – Reflecting the Host Cities This decade embraced storytelling. Sweaters were shaped not only by tradition but by cultural references tied to the championship’s host location and era.

1991

World Ski Championships - Val di Fiemme, Italy.

Ski-VM Falun, Sverige 1993. Bildet: Genseren ble også brukt av norske utøvere i alpin-VM i Morioka, Japan, samme år. Her representert ved Hans Engelsen Eide (freestyle/kulekjøring), Hilde Synnøve Lid (freestyle/hopp) og Astrid Lødemel (alpin). Lødemel tok sølv i utfor og bronse i super-G.

1993

World Ski Championships - Falun, Sweden

Bildet viser de norske langrennsutøverne Vegard Ulvang, Marit Wold og Thomas Alsgaard i den offisielle VM-genseren. Bay, Canada 1995

1995

World Ski Championships - Thunder Bay, Canada

Ski-VM Trondheim 1997. Bildet: Genseren ble også brukt av norske utøvere i alpin-VM i Sestriere, Italia, samme år. Her representert ved Harald Christian Strand Nilsen, Ingeborg Helen Marken og Tom Stiansen.

1997

World Ski Championships - Trondheim, Norway

Ski-VM Ramsau, Østerrike 1999. På bildet ser vi alpinistene Hans Petter «Burre» Buraas og Tom Stiansen.

1999

World Ski Championships - Ramsau, Austria

Ski-VM Lahti, Finland 2001. På bildet ser vi alpinistene Ole Kristian Furuseth og Kjetil André Aamodt.

2001

World Ski Championships - Lahti, Finland

Ski-VM Val di Fiemme, Italia 2003. Bildet viser norske langrennsutøvere i den offisielle VM-genseren. Øverst: Anders Aukland. Midten: Jens Arne Svartedal og Kristen Skjeldal. Nederst f.v.: Tor Arne Hetland, Håvard Bjerkeli og Frode Estil.

2003

World Ski Championships Val di Fiemme, Italia

Ski-VM Oberstdorf, Tyskland 2005. På bildet ser vi alpinistene Bjarne Solbakken og Aksel Lund Svindal (bak), og Truls Ove Karlsen og Lasse Kjus (foran).

2005

World Ski Championships Oberstdorf, Germany

Ski-VM Sapporo, Japan 2007. Bildet viser Tord Asle Gjerdalen, Marit Bjørgen, Ella Gjømle og Petter Northug i VM-genseren.

2007

World Ski Championships - Sapporo, Japan

Ski-VM Liberec, Tsjekkia 2009. Bildet viser Tord Asle Gjerdalen og Marit Bjørgen i VM-genseren.

2009

World Ski Championships - Liberec, Czech Republic

Ski-VM Oslo 2011På bildet: Marit Bjørgen og Petter Northug i den offisielle VM-genseren.

2011

World Ski Championships - Oslo, Norway

Ski-VM Val di Fiemme, Italia 2013. På bildet ser vi Erik Brandsdal, Marit Bjørgen, Therese Johaug, Niklas Dyrhaug og Petter Northug.

2013

World Ski Championships - Val di Fiemme, Italy

Ski-VM Falun, Sverige 2015. På bildet ser vi Therese Johaug og Erik Brandsdal i VM-genseren.

2015

World Ski Championships - Falun, Sweden

Ski-VM Lahti, Finland 2017. Bildet viser Ragnhild Haga, Marit Bjørgen og Hans Christer Holund i VM-genseren.

2017

World Ski Championships - Lahti, Finland

Ski-VM Seefeld, Østerrike 2019. Bildet: Therese Johaug, Sjur Røthe og Simen Hegstad Krüger.

2019

World Ski Championships - Seefeld, Austria

Ski-VM Oberstdorf, Tyskland 2021. Bildet: Norske langrennsutøvere i VM-genseren. Fra venstre: Therese Johaug, Martin Løwstrøm Nyenget, Maiken Caspersen Falla og Ane Appelkvist Stenseth.

2021